‘Google Caffeine’ – Change in Indexing Infrastructure

Since a long time, as Google was busy working on caffeine update, I was also busy with my married life. Today, as Google had announced the completion of caffeine, I also announce my come back here.

What does caffeine mean?

• Faster search
  Caffeine is a chemical compound which acts as a stimulant. Similarly, caffeine update is a stimulant for Google’s indexing infrastructure. When you a type a search query in the search bar of Google, caffeine – the stimulant, come into play and uplifts the pages residing on data centres quickly. This means that you will see search results much faster.

  Old Google crawling and indexing was structured in layers. Some layers were indexed faster, while the main layer could be updated in a couple of weeks. This means that a bunch had to wait until the whole layer was processed and pushed live. This added a significant delay in when the page was crawled by Googlebot and when it was published. Caffeine resulted in a 50% fresher index.

• Increased storage, means more amount of information
  Seeing the future trends of internet space and increasing amount of content, Google has increased the storage capacity of its data center.

• Increased flexibility
  Caffeine offers more flexibility in storing documents. When Google stores a document, it stores various types of information along with it. E.g., which external pages link to it, what anchor text is used, etc. Now, it will be able to store much more type of details with a document.

One thing that came into light is that currently, Google was able to associate one page with only one country, but with caffeine update, it will be able to associate that page with several countries.

Note that this is not an algorithm change. It’s only the change in indexing infrastructure. So, there will not be any effect on rankings of websites.

What SEOs can do for it?
There is nothing you can do actually other than keeping your site fresh and updated.