The Real Essence of Online Marketing

Hi Friends!

How have you been all this while? I really missed chatting and sharing yours’ and mine experience! I was unable to catch up with you all, as I was busy setting up my own company, BlueBit Systems. In the process, I worked with several clients with different mind sets and varied requirements. This really helped me in a much deeper understanding of online marketing.

What I realized during the course is SEO is more than optimizing a set of only a few keywords; it is a part of bigger and more synchronized world which is helping companies to gain recognition and win virtual, and finally, the real market.

Optimizing the site for a set of keywords, the basic SEO technique, is only one aspect of the industry and we need to grow beyond that. We need to understand the real power of Adwords and harness social media as part of our marketing campaign. The real traffic comes from here, and helps in bringing the due recognition to your brand. The companies, who understand this, have increased their customer base and penetrated their brand.

Let me take one thing at a time, this will help us to understand the two ideas clearly and effectively. I will begin with Adwords as this is the most crucial topic and the moment we are able to understand the essence of this word, we are sure to place ourselves strategically via the online media.

Adwords is online marketing tool developed by Google. Through this we can check the rating and ranking of the keywords and our ad copy, which in turn helps in making our site better in terms of usability and accessibility. Your site will pop up only when someone is searching for the kind of products or services offered by your company.  It is a more assured way of getting prospective traffic and brings revenue. It even enhances your presence on more established sites relevant to your business, which are already receiving loads of relevant traffic who might already be interested in your product.

Social Media – as the term itself implies ‘Maintaining social interactions with people directly’.

I am sure you must be a very frequent visitor to Facebook, Twitter, or LinkedIn. Have you ever thought about using these sites for the marketing purpose?

If you have not, then it is high time to start thinking in that direction. Through a networking site, you can very easily stay connected with the target audience. In fact it establishes target contact and helps in understanding their demand and need, where is the saturation level and how can you grow as a friendly brand.

Today more than name, it is the service and the relationship that you maintain with the customers, contributes toward revenue generation.

The new marketing mantra is ‘Growing with the demands of the customers!’